![]() Some consider the number to be unlucky as it represents work, while others believe it represents focus and determination to reach goals. The significance of the number four varies from culture to culture. "There’s something spiritual to me about it being my 44th birthday and the serendipity behind the number of days in this challenge 22 (2+2=4) coupled with the fact that the challenge ends on Christmas day…It just feels right!" And we should also remember that Jay once took the number four to linguistic extremes with his track "44 Fours," a latter-day sequel to his 1996 track "22 Two's." "Why now?" he wrote on his blog, Life + Times. The duration of the diet seemed somewhat random however, the rapper explained that the number four played a huge part in deciding the time span. of 2013, just one day before he turned 44, Jay revealed he and Bey would go vegan for 22 days.
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